Are Dressing Gowns Still Popular in the UK?

Are Dressing Gowns Still Popular in the UK?
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Published ilm_admin ⋅ Review Editor
October 22, 2023

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The United Kingdom is known for its appreciation of cosiness, especially when staying warm at home. One comforting garment that has garnered much attention is the dressing gown. This article will dig into the rising popularity of dressing gowns in the UK and explore the relationship between dressing gowns and bathrobes. While dressing gowns are enjoyed in various countries, this discussion centres around the United Kingdom. A Google Trends chart focused on the UK clearly illustrates a year-on-year increase in the popularity of dressing gowns. Furthermore, our research and data shed light on the reasons behind this growing interest.

Key Takeaways

  • Dressing gowns are gaining increased popularity in the UK.
  • The rise of dressing gown interest shows a seasonal spike around December.
  • There are notable differences between dressing gowns and bathrobes, which will be discussed in the article.

Why are Dressing Gowns Popular in the UK?

In the UK, where low temperatures and less-than-ideal insulation are common, dressing gowns play a significant role in providing warmth and comfort to residents. By wearing these cosy garments, one can increase their body temperature without relying on constant heating, thus saving on energy costs.

Dressing gowns, often worn as loungewear or over pyjamas, combine style and practicality. They offer a range of designs and materials to suit individual preferences while remaining functional for the British climate. Overall, the popularity of dressing gowns in the UK reflects their ability to provide warmth, comfort, and style cost-effectively.

Google Trends Dressing Gowns UK

What is the difference between a bathrobe and a dressing gown?

Bathrobes and dressing gowns can often be confused, as they both can be worn inside the home. However, they have distinct characteristics and purposes that set them apart.

  • Recognition: Bathrobes are widely recognised and used globally, whereas dressing gowns might not be as familiar, particularly for those whose native language is not English.
  • Material: Bathrobes are typically made from absorbent materials such as cotton, fleece, or polyester, designed to soak up water after a bath or shower. Dressing gowns, however, are usually made from non-absorbent materials and can include fabrics like silk or satin for more luxurious options.
  • Design: Bathrobes can be warm due to their thicker material but shorter length, while dressing gowns are more loosely fitted and often have more varied designs, making them quite comfortable for lounging around the house.
  • Intended Use: The primary purpose of a bathrobe is to be worn after showering or bathing to help dry the skin. On the other hand, dressing gowns can be worn for various activities at home, making them more versatile for casual relaxation.

Understanding these differences can help you identify whether the garment in your bathroom is a bathrobe or a dressing gown. Choosing the best one depends on your preferences, intended use, and desired comfort level. Remember, don’t limit yourself – if you enjoy wearing a bathrobe all day, it’s no problem!

Is Dressing Gown Popular in the USA?

In the United States, dressing gowns have experienced a surge in popularity compared to the United Kingdom. A Google Trends popularity chart covering 2004 to 2022 shows a faster increase in interest in dressing gowns in the US. This upward trend indicates that Americans are more intrigued by dressing gowns as comfortable garments for lounging and relaxation. Consequently, the demand for such apparel has grown steadily in the country, revealing how dressing gowns have become a valued clothing item in contemporary American culture.

What does “dressing gown” mean in British?

In the UK, a dressing gown refers to a garment similar to a bathrobe but without the absorbent material. British people wear dressing gowns during winter and autumn when the weather is colder. The term “dressing gown” comprises two words that may not immediately indicate its purpose. This might be why “bathrobe” has become more popular recently.

The term “bathrobe” is not only easier to say, but it also gives a clearer idea of its intended use. When broken down into “bath” and “robe,” it suggests the garment’s purpose is for wearing after bathing. Despite the differences in terminology, both dressing gowns and bathrobes serve similar functions and are commonly worn in British households.

Let’s Recap – The Popularity of Dressing Gowns in the UK

Dressing gowns have been increasingly popular in the UK since 2004, with the trend line showing consistent growth, except for minor dips during festive seasons like December. These versatile garments are convenient, contributing to their growing popularity. To understand the benefits of owning a dressing gown, it’s worth exploring the various options available.

Popular types of dressing gowns in the UK include:

  1. Cashmere robe: Luxurious and soft, perfect for adding a touch of elegance to your loungewear collection.
  2. Unisex robes: Suitable for everyone, these versatile robes are perfect for shared households or guest rooms.
  3. Shawl-collar duvet robe: A plush robe featuring a shawl collar, offering added warmth and comfort.
  4. Velour robes: Thick and soft, made from a plush fabric for ultimate relaxation and cosiness.
  5. Cashmere short robe: A shorter version of the cashmere robe, providing the same luxury feel but with a lighter, more casual design.

In addition to dressing gowns, other comforting items gaining popularity in the UK include:

  • Weighted blankets: Provide security and help improve sleep quality by applying gentle pressure.
  • Electric blankets: Warm and cosy, these blankets take the chill out of your bed before you climb in.
  • Hot water bottles: Time-honoured and reliable, they emit warmth to soothe aches and pains and warm up your sheets.
Revitale Luxury Cosy Faux Fur Pom Pom Hot Water Bottle
Photo: Revitale / Amazon Link

Top Dressing Gown Brands in the UK

Some of the UK’s most prominent dressing gown brands include John Lewis & Partners, Bown of London, and Marks & Spencer. These brands offer men and women high-quality, stylish, and comfortable dressing gowns.

Popular Dressing Gown Preferences

People in the UK prefer dressing gowns that are comfortable, warm, and stylish. Materials such as fleece, cotton, and Egyptian cotton are commonly sought due to their softness and heat retention capabilities.

Seasonal Variations in Dressing Gowns

Dressing gowns in the UK vary across seasons. In the colder months, thicker, heavier materials like fleece and flannel are preferred for warmth. During warmer seasons, lighter fabrics like cotton and silk are more popular for their breathability and cooling sensations.

Most Popular Dressing Gown Materials

The most popular dressing gown materials in the UK include:

  • Fleece: Soft, warm, and lightweight, ideal for colder months.
  • Cotton: Natural, breathable and versatile for year-round use.
  • Egyptian Cotton: Known for its luxurious feel, softness, and durability.

Dressing Gown Price Ranges

Dressing gowns in the UK can be found in various price ranges, from affordable options below £50 to luxury designer gowns that may cost £150 or more. Quality, materials, and brand reputation often affect the price.

Dressing Gowns as Gifts in the UK

Dressing gowns are indeed popular as gifts in the UK. They make thoughtful presents for occasions like birthdays, holidays, and special milestones, providing comfort, warmth, and a touch of luxury.

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